Description
Black and white 10″ x 13″ ad that feels and said that “We think it’s high time somebody made a family-size color tv that the average family can afford”. This is what Philco has set their mind on doing. The ad starts off with “One of the great things about America is that good living is not reserved for the rich alone”. The first highlighted phrase in this ad says “$299.95 big-screen color”. Not bad. The next highlighted phrase says that it can be had for “About $14 a month”. They claim that that means that you can have one and get it paid off in just two years. Then they mention some of the other models: $349.95, $379.95 and $399.95. It kind of makes you think again when you look at the picture at the end of the ad, the one with the pretty lady resting her hand on the Television set that has a $299.95 price tag on it.
Source: July 28, 1967 Life magazine.
