Description
Black and white 9 1/2″ x 13″ ad for their radios that were so good they were claimed to be “scientifically designed as a musical instrument”. The ad has a picture of Paul Whiteman who they call the Dean of Modern American Music in the process of directing his band on the NBC Network for radio broadcast. The ad has a picture of their Model 15X unit, which sold for $150 Federal Tax Paid, and talks about it’s four scientific points of superiority: the inclined sounding board, the large area of sounding board, an Echo Absorbing Screen at the back and an open sounding board instead of a sound chamber. The ad gives a price range for their products of from $18.75 to $295 and mentions their Philco-Transitone Radio that was designed for cars and boats that have an aerial already installed. The price for this was $69.50 or $79.50 for one that was ALL ELECTRIC (no dry batteries). This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Source: December 3, 1932 Saturday Evening Post.
