Description
Black and white 9 1/2″ x 13″ ad for their Stretch-strap bra with Self-fitting cups. There is a picture of a young mother wearing one of these bras holding her young child in her arms and they are touching noses as the child reaches her hand under one of the bra straps. The headline says that “Perma-lift knows what it means to be a woman…” and the text mentions a fraction of the things a woman has to put up with and how this item helps with a price of $3.95. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Source: May 8, 1964 Life magazine.
