Description
Full color 9 1/2″ x 12 1/2″ ad for their line of Self-Fitting Bras. The ad has a photo, with a red background, of three ladies wearing three different styles of their bras. The ad headline claims that “Only a Perma-lift Bra is truly Self-Fitting – each cup conforms to your exact size, allows for every figure change”. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Source: October 1962 McCall’s.
