Description
Full color 9 1/2″ x 13 1/2″ ad for their Tooth Paste with Irium. There is a picture of a lady hiding a portion of her face, but not her toothy smile, behind a fan as the headline tells us that “It’s cleaner, brighter Taste means cleaner, brighter teeth!”. The text makes the claim that this product “removes the film that makes your teeth look dull – uncovers the natural brilliance of your smile!” and tells you to brush twice a day and see your dentist twice a year.
Source: October 14, 1946 Life magazine.
