Description
Full color 10″ x 13″ ad with the headline of that time period “Now it’s Pepsi for those who think young”. This ad pictures a close-up of a couple in rain-gear hanging over the side of a boat with binoculars and a bottle of Pepsi. We are warned that “The livelier life is more popular than ever today” as is Pepsi-Cola. We are also told that “Light, bracing Pepsi matches your modern activities” and that their taste is never too sugary or sweet.
Source: September 20, 1963 Life magazine.
