Description
Full color 9 3/4″ x 13 3/4″ ad for Pepsi-Cola – the Light refreshment. This ad has a drawing of a couple, nicely dressed, and sitting around sharing glasses of Pepsi-Cola from an ice-filled container. The ad says that “In tune with modern taste, Pepsi-Cola refreshes without filling”. The ad then says that “There’s a new pattern of living. There’s a new look to today’s people. Men are leaner, women trimmer-waisted. Fashions are more revealing, allow more ease of movement, more casual comfort, than the tighter, stiffer, stuffier vestments of Grandpa’s day. It’s a handsome world and, largely, it’s the reward we earn by our more sensible, more wholesome diets. Today we eat far lighter. We shun the over-rich, the over-sweet, the over-filling – as Grandpa never did. And this is the modern trend with which Pepsi-Cola has steadily kept pace. Today’s Pepsi is light, dry (not too sweet), reduced in calories. It refreshes without filling. Enjoy Pepsi in the familiar economy size that serves two people or the smaller, single-drink bottle. It’s the modern…light refreshment. Have a Pepsi“.
Source: June 1, 1953 Life magazine.
