Description
Full color 9 1/2″ x 13 1/2″ ad for The Light Refreshment. There is a picture of a get-together where a lady in a dark dress is being approached by a man in a gray suit. He is speaking to her from behind and as she smokes the cigarette in a holder and sips from her glass of Pepsi-Cola she turns slightly and fixes him with a cool but slightly interested expression. The headline says “For modern people, modern taste…Pepsi-Cola refreshes without filling” and the text mentions the “slim, lithe youngsters of today” and gives much of the credit to the lightness to Pepsi. I don’t know what Pepsi has done different since then but something has changed because many of those slim, lithe youngsters must have been eaten by some of the people of today.
Source: March 16, 1953 Life magazine & April 1953 Woman’s Home Companion.
