Description
Three color 5 1/4″ x 13 3/4″ ad that is for the Pennzoil Safe Lubrication. At the top of the ad it says that we should “Tune UP For Spring” and below this is a stanza that spells out “P – E – N – N – Z – O – I – L”. Under this is a band member playing a trumpet and the ad says to “Sound this Z and see what a BIG CHANGE in your car SMALL CHANGE buys!”. It then says that “You’ve heard that modern engines are hard on oil. But maybe you don’t know that dirty winter oil is mighty hard on engines, when a warm spell hits. Accumulated sludge and varnish drag your motor down, rob it of pickup, shorten its life. Yes, and then gritty winter greases let gears, knuckles and bearings scrape and squeak your dollars away. Do 2 Things Today. First, fill your crankcase with fresh, long-lasting, tough-film PennZoil, the amazing, anti-sludge Pennsylvania oil that keeps your motor clean so it wears in – not out! Second, get a complete change of new, tough, summer grade PennZoil gear lubricants and a complete PennZoil chassis lubrication. See what a difference they make in steering, riding – in the whole “feel” of your car”.
Source: May 20, 1940 Life magazine.
