Description
Black and white 5″ x 13 1/2″ ad that talks about how tires are being made again for the family car they will be radically different and vastly improved. They claim that the techniques being developed now will be “Revolutionizing Transportation” and the ad shows one of the many ways this will be possible. It demonstrates the Vacuum Cup by placing a tire on a sheet of plate glass so the reader can see the improved traction we will have available. They claim that the reason for this advertisement is “To give you proof that, in addition to working to win the war, American inventive genius is also planning for your future.”
Source: October 26, 1942 Life magazine.
