Description
Black and white 9 3/4″ x 13 3/4″ ad for the Parker T-Ball Jotter Ball Pen. The picture in this ad shows a man wearing a suit coat with a Parker T-Ball Jotter Pen in his breast pocket and he is reaching up to feel and see if it is still there. The ad says that “You find yourself patting your pocket to make sure this ball pen is still there”. It then says that “The Parker T-Ball Jotter is the ball pen you’d hate to lose – lets you write beautifully without bearing down“. It then claims that “This is one ball pen that lets you write beautifully without bearing down. The ink flows freely and evenly because it’s a precisely engineered instrument, not just another ‘ballpoint’. Here’s why it’s underpriced at $1.98. Grippers – There are thousands of little grippers in the textured T-Ball tip. Under the microscope, the ball looks a little like a sugar cube – only its perfectly round. The grippers bite through slick spots and lay down a clean, decisive line without effort. Writes up to 5 times longer – The Jotter’s giant cartridge will write up to five times longer than ordinary ball pens. In Janesville, we get letters from people who have used the Jotter for two years or more and they still haven’t run out of ink. (Maybe they just write checks with their Jotters, but it’s still impressive.) Shift gears – The whole refill in the Jotter ‘shifts gears’ and makes a quarter turn every time you push the clicker button. This feature insures long, even wear on the point and a more uniform line when you write. Choice of 4 points – The Jotter is the only ball pen that offers you 4 different points – extra fine, fine, medium and broad. It’s the only ball pen that lets you write with a bold stroke. The pens come in six different color combinations. And refills come in four different ink colors – blue, black, red and green. (The medium point also comes in ‘Repro-Riter’ blue for good reproduction by copying machines.) Jotters make ideal gifts. They come handsomely gift-boxed. You can get them with a matching mechanical pencil (The Parker Pardners set) for only $3.95. Keep several Jotters handy at your house. You never know when you might need a last-minute gift and this one shows a lot of thought. If you really want to impress somebody, give one of Parker’s more expensive ball pens – the International Flighter, for instance. At $5, it comes equipped with a stainless steel socket for the ball to ride in, and even our testing laboratory has had trouble wearing one out”.
Source: February 2, 1962 Life magazine.
