Description
Full color 7 3/4″ x 10 1/2″ ad for their Fife & Drum Belts. The ad has a picture of a young man standing with his arm over the shoulder of an older man and the headline says that “It’s time you gave your father the facts of life.”. The ad also shows three belts of different styles and colors and the text claims these belts are designed for “this bolder clothes scene”. This means they are styled younger, wider and More colorfully.
Source: June 1970 Playboy.