Description
Black and white 8″ x 11″ ad for a Panasonic Swing-Way Portable Radio / Phonograph. This ad has a headline that begins to ask the questions, “Will the portable radio you plan to buy play your favorite records?” so you begin to read the text. “If your answer to our question was ‘no’, maybe you should change your plans. Maybe you should plan to buy the Panasonic Swing-Way instead. At first glance the Swing-Way is a beautifully designed black and silver FM/AM portable radio. It fools you. Because the Swing-Way is like something out of a James Bond movie. You push a little button and out drops a 2-speed portable phonograph. It has a special device called Panasonic Auto-Set. So when you set your record on the turntable it will automatically change to the correct record speed (45, 33 1/3 rpm) you’re playing. We made it Solid State – and that tells you it will last”. The text goes on telling you more about this item.
Source: November 1968 Playboy.
