Description
Full color 9 3/4″ x 13 3/4″ ad for Palmolive Soap. We see a picture of an attractive young lady standing outside and smiling at a soldier as the words next to her claim that “Doctors Prove 2 out of 3 women can have Lovelier Skin in 14 Days”. There are three boxes here, the first shows a woman lying on a bed, pouting as she looks at herself in a mirror. “‘I was mad at my mirror!’ says Ruth Chandler of New York City. ‘I’d tried lots of suggestions, yet my mirror refused to recognize any complexion improvement. Every day it showed me the same complexion – sallow, rough-looking and with far too many nasty little blemishes'”. In the second box, we see the lady talking to a friend as she says “Then a friend of mine told me about the 14-Day Palmolive Plan which had done so much for her. She told me that 36 doctors – leading skin specialists – had tested this Plan on 1285 women and proved it can bring a lovelier complexion to 2 out of 3…in just 14 days”. The ad then says that “You, too, may look for these skin improvements in only 14 days!” and then lists Less Oily; Smoother, Younger Looking; Less Coarse-Looking; Fewer Tiny Blemishes; Less Incipient Blackheads; and Fresher, Brighter, Clearer Color.
Source: December 17, 1945 Life magazine.
