Description
Three color 10″ x 13 1/2″ ad that shows a boxful of “I’m Particular” buttons with the headline that makes it a “Friendly suggestion”. The ad information says that “If you’re particular about taste, you don’t have to wear a button to prove it. Simply have a Pall Mall – a long cigarette that’s long on flavor. Flavor that’s blended in – over, under, around and through the finest tobaccos money can buy”. The ad ends with the popular saying that they have, “Outstanding – and they are mild”.
Source: June 26, 1964 Life magazine.
