Description
Full color 9 1/2″ x 12 1/2″ ad that highlights the Natural Mildness of this cigarette. There is a picture of an attractive lady lying on her back in a yard of uncut grass and smoking her Pall Mall cigarette. She has turned her head and is looking at the camera as she slowly exhales a mouthful of smoke. The ad calls it “So smooth, so satisfying, so downright smokable!” and there is a comparison chart that allows the reader to see how much longer the Pall Malls are than the “regular” or “Filter Tip” cigarettes.
Source: January 25, 1963 Life magazine.
