Description
Packard 120 – Full color 9 1/2″ x 13 3/4″ ad that has a five-frame cartoon strip for the 1937 Packard 120 that starts off with the headline that “We’re tired of leading a second-best life”. The story starts off with the cartoon showing the happy couple dining and celebrating their wedding anniversary. The night became quiet when they realized that they had become “content” and drove their car home. In the second frame, “Looking at our car, we were reminded of what we had said when we were married”. That was that “Some day…we’ll own a Packard“. The third frame reminds them that “Yes, we remembered our wedding day hopes”. That was to not become content with the second-best things in life and that, by golly, they had better get a Packard. In the fourth frame, “Next day we marched down to the Packard showrooms to see the new Packard Six“. They test drove it, found that their old car would cover the first payment and that “the remaining payments were pleasantly easy”. In the fifth frame, it says that “So today – we own our Packard! And life is fuller and richer because of that Packard“. Boy, if that doesn’t beat all!
Source: May 17, 1937 Life magazine.
