Description
Full color 9 1/4″ x 12″ ad has a photo of a table where two people are drinking Pabst Beer while sitting in front of a television set. On the screen of the television set is an image that is asking the question “What’ll You Have?”. The text says that “Between rounds…treat your friends to a round of smooth, sociable, satisfying Pabst Blue Ribbon. Each foam-capped glass opens up a whole new world of beer enjoyment for you…gives you a refreshed feeling you’ve never known before with any beer. Discover Pabst Blue Ribbon soon! Find out what you’ve been missing!”. They then offer you a challenge. You are requested to try Pabst for one week. They are betting that you will then be a lifelong drinker of this beer. If not, then they have gotten you to drink their beer for at least one week.
Source: March 16, 1953 Life magazine.
