Description
Three color 9 1/2″ x 12 1/2″ ad that demonstrates the Unmistakable taste of Pabst Blue Ribbon Beer. The ad has a photo of a gray-haired man with a blue blindfold over his eyes who has just sampled a glass of beer. The ad has him saying, as the beer is leaving his lips, “This one has the touch!” and the headline says “Unmistakable! The taste with the Pabst Blue Ribbon Touch“. The text talks about the “thousands of Pabst brewery visitors” that come and perform the taste test that is offered.
Source: July 30, 1956 Life magazine.
