Description
Full color 9 1/2″ x 13″ ad for their Premium-Priced Bourbon. The ad headline says that “We can prove it’s worth the extra money.” and they use sections of the label to prove their point. Using the first part of the label they explain how Col. Edmund H. Taylor, Jr. was the foremost Bourbon distiller in the late 1800’s, Next they explain the yellow label as the way that old Taylor made it difficult for imitators. The drawing on the label that shows where it is distilled is not a castle but near a delicious limestone spring that the Colonel discovered in 1887. The signature of the Colonel appears on each bottle as another way to avoid imitation and the last important part of the label is the words “of topmost class”. This expression of another time remains because the unique methods and materials that were used are still in use even today.
Source: October 24, 1969 Life magazine.
