Description
Black and white 5″ x 13 3/4″ ad for Old Hickory Straight Bourbon Whisky – Six Years Old. This ad has a picture showing a couple of Western men talking as they were doing some work on the farm. The man who is sitting on the top rail of the fence and holding a glass poured from the bottle of Old Hickory that is on top of the vertical post next to him is talking to another man who is standing on the ground in front of him, also holding a glass that was probably poured from the same bottle. The headline here says “Welcome, brother, if you’re a Bourbon Man”. The text tells us that “To a Westerner, hospitality without Bourbon is like a handshake without warmth. Old Hickory shows you why. Great Bourbon enriched by extra years. The best friend ice ever had. With it you discover Manhattans, make Old Fashioneds new”.
Source: November 19, 1956 Life magazine.
