Description
Full color 9 3/4″ x 13″ ad that is for Old Grand-Dad 100-Proof and 86-Proof Bottled in Bond Bourbon. A very unique ad, I just have to guess at what language they are translating here. The picture shows a bottle of the Old Grand-Dad 100-Proof Bottled in Bond Four-Fifth Quart and, to the left, there are six words (followed by what they mean) shown. These words are “Dono (…I give), Donas (…you give), Donat (…(s)he gives), Donamus (…we give), Donatis (…you give)” and “Donant (…they give)”. The ad then claims that “Everybody gives Old Grand-Dad. America’s most wanted Bourbon gift”. It then says that if you “Give Old Grand-Dad, 100 Proof, Bottled in Bond in the brilliant holiday decanter…or in the familiar regular bottles of both 100 Proof and lighter Old Grand-Dad 86 Proof. All brightly wrapped for the holidays, ready for giving at no extra cost“.
Source: December 3, 1963 Look magazine.
