Description
Full color 9 3/4″ x 13 1/2″ ad that is another for the Old Grand-Dad Kentucky Straight Bourbon Whiskey. In this ad we have a view of the bust of Old Grand-Dad sitting there smiling downward at a shot of the Whiskey and the headline tells us that “Old Grand-Dad is no penny pincher”. They explain by saying that “It’s costlier, the way we make our Bourbon. Such as using small grains in the mash. And double-distillation, a drain at a time. We even cast aside a new, handmade ageing barrel when the char doesn’t equal a prescribed 3/22″. By not pinching pennies, we’ve succeeded in making a Bourbon others have moved heaven and earth to match since 1882. While this makes our price somewhat hard to take, it’s the very thing that makes our Bourbon so easy to swallow”.
Source: March 10, 1967 Life magazine.
