Description
Full color 10″ x 13 1/2″ ad that tells us that “Old Gold‘s Spin Filter spins and cools the smoke to less than body temperature”. You might wonder at the truth of what they are saying but they show a thermometer that shows the body temperature of 98.6 and the Average Temperature of Old Gold Spin Filter Smoke is between 78 to 79 degrees. The photo shown in this ad is of an antique cigarette lighter, a blue cigarette case (I suppose), an ash tray with an Old Gold burning in it and a pack of opened Old Gold cigarettes. The items at the end of the ad tells us “and the cooler the smoke…the better the taste!” and, the last words in the ad tell us that this is “The Best Taste Yet In A Filter Cigarette”.
Source: January 11, 1960 Life magazine.
