Description
Full color 9 1/4″ x 13 1/2″ ad that brings an antique look to try and sell Old Charter Kentucky Straight Bourbon Whiskey. The ad has an old-look when it shows an elderly home with an English Dual Chinese Clock, Circa 1840 on a table in front of a wall with wallpaper and an old-style painting. In front of this clock is a platter with a nearly full bottle of Old Charter, stating that it is Seven Years Old, next to two different glasses with different mixes of the bourbon in them. The ad headline says “Tick-tock…tick-tock…the Bourbon that didn’t watch the clock…many long years!” It then says that “We know two rules in making Old Charter. We start with the finest whiskey obtainable. Then we give it extra long years of aging in the cask. That’s why Old Charter has the smooth, clean taste that makes it Kentucky’s Finest Bourbon. Isn’t it time you treated yourself to the best?”. There is a smaller picture in the lower left of the ad of a man holding a bottle of this product with the words “Ten Years Old” on it and the text explains that it is available in this or in 12 Year bottles.
Source: November 24, 1967 Life magazine.
