Description
Black and white 9 1/2″ x 13″ ad for their Oasis Menthol Filter Cigarette. The ad has a picture of a man taking a deep drag from his cigarette while a lady, who is holding an opened pack of Oasis in her hands, waits for his opinion. The caption says “You taste it! just enough menthol…just enough – that’s Oasis“. The ad then says “Who says just enough menthol?…Menthol smokers do! In 9 big cities we asked them to try Oasis for taste…and 7 out of 10 said Oasis has “just enough menthol”…just enough to refresh the rich tobacco taste…never, never smother it. That’s why we’re so sure that Oasis has the just-right menthol taste – the most refreshing taste of all”.
Source: June 6, 1960 Life magazine & June 7, 1960 Look magazine.
