Description
Full color 10″ x 13 1/2″ ad that is advertising Nucoa Oleomargarine. This ad is filled with cartoon characters like at the top of the ad for advertising “For Going-Power”. There are four different bicyclists going on, two little girls on foot scooters and one little boy running along while pulling a wagon. The ad claims that “Busy Bodies Should Have Energy-Rich foods to go on and to grow up. Eager little feet running toward tomorrow which is theirs. One important way a mother helps make that tomorrow rich and full is by helping her children build sound, firm bodies…with wholesome, appetizing foods. Nucoa Margarine> is just such a food…made from wholesome American farm products, enriched with Vitamin A”. Then, in the second set of cartoons, we see the same group of people who were flying by on bicycles, sitting and eating hot dogs and other things. The headline says “For Fresh, Rich Flavor” and, it goes on by saying, “The 4 Star Spread for your daily bread. Yes, Mothers, Flavor-Lovers, Budget-Watchers…Nucoa is rich. It’s nutritious. Nucoa is as fresh and delicious as spreads costing almost twice as much. Every pound is 4 Star Quality. Constant tests make this certain. No wonder Nucoa is America’s favorite margarine. Today get 4 Star Quality Nucoa. Get it yellow, ready-to-serve. No more federal tax to pay”. I don’t really know what the “no more federal tax to pay” really means.
Source: October 1950 Woman’s Home Companion.
