Description
Full color 6 1/2″ x 9 3/4″ ad for The Watchmakers of Switzerland. The ad shows a wizened old man sitting at a counter concentrating on the delicate piece of tiny machinery that he holds in his hands. A young boy stands in awe on the other side of the counter and quietly asks, “What makes it tick?”. The text reviews the work that a watch has to do and talks about how much more likely a watch made in Switzerland is to do it correctly. The advice offered in this ad is “For the gifts you’ll give with pride – let your jeweler be your guide”.
Source: August 1950 National Geographic.
