Description
Black and white 9 1/2″ x 13 1/2″ ad for the Massachusetts Mutual Life Insurance Company that brings attention to how you can have enough money available to send your child to college when the time comes. There is a picture of a young boy busy studying in a position that only the young can find comfortable. There is a chair in the room but it serves as a footrest for the boy and is occupied by a reclining Beagle who watches intently. The boy is lying on his back with a pillow folded behind his head as he reads from the textbook perched on his belly and a half-eaten sandwich and a glass of milk nearly empty sitting at his side. The text starts with the observation that “Upside down or not, he’s headed in the right direction” then talks about how the cost of Higher Education is rising faster than anyone could expect and says that your Massachusetts Mutual agent can give you a policy that will help you meet the need.
Source: February 20, 1960 Saturday Evening Post.
