Description
Black and white 7 1/2″ x 10 1/2″ ad for their Nikkormat 35mm SLR Camera. There are two different photographs in this ad and the caption between them urges you to buy a “Nikkormat. When you know the difference between a snapshot and a photograph.” The text explains what makes the one picture a “snapshot” and the other one a “photograph” before getting into a lot of detail about the features you will get when buying this camera. It ends by talking about the Nikon School of Photography and how it will make your efforts at capturing keepsakes that much easier.
Source: May 20, 1974 Newsweek.
