Description
Full color 9 1/2″ x 13 1/2″ ad for their King Size Filter Cigarettes. This ad is another one of the series that shows a happy couple frolicking in a rocky lagoon. There is a rock that is surrounded with water that happens to be nearly the same color as the packs of Newport shown below and a woman wearing a striped robe with the same shade of blue-green sits alone on this rock. She holds a pack of Newport and is handing one to a man who seems to have swum out to the rock. The headline claims that Newport “Refreshes while you smoke…like no other cigarette” and the text reminds us of the refreshing hint of mint and the coolness of menthol.
Source: March 7, 1960 Life magazine.
