Description
Black and white 9 1/2″ x 13 1/2″ ad that tries to impress you with the fact of how everything increases in price over time. There is a picture of a menu board taken in 1931 with the prices being charged at that time. There is no mention of the fact that these prices were in the middle of the Depression but everything on the board, with the exception of “Cold Milk”, is priced at 1 cent. The headline says that “If you were born in 1931…Read how the cash value can build up for you in a New England Life policy. Here are figures.” The text compares the value of the policy when you turn 65 with the amount that you have paid into it and asks for you to send for their booklet, The Three Dimensions of Life Insurance, to get even more information.
Source: March 22, 1963 Life magazine.
