Description
Full color 9 1/2″ x 13 1/2″ ad for their Soluble Coffee. This ad, placed in an issue just before Christmas and a little over a year after the end of World War II, has a picture of a jar of this product on a table with an empty cup and a carafe filled with water that was hot at some time. There is also a card with the words “to Santa Claus – Here’s Your Christmas present. Eddie M.” written in a childish scrawl while the headline offers “Roaster-Fresh Coffee…Made Right in the Cup!”. The text explains how this miracle in convenience is made and also claims that “Uncle Sam bought, for our Boys, more Nescafe than all other brands of soluble coffee combined!”.
Source: December 16, 1946 Life magazine.
