Description
Full color 7 3/4″ x 10 3/4″ ad that barely mentions the non-wartime activities of this company yet delivers a very powerful message to remind those at home what was going on far-away. There is a picture of a blonde girl in fatigues standing with a stunned look on her face as a U.S. plane is parked behind her with a Red Cross vehicle next to it. The headline says “I looked into my brother’s face” and the text tells the story of jow, as a nurse, she had to check wounded soldiers as they were brought in. She would comfort them out and look for serious injuries and, as she was wiping the mud from one soldier’s face, she realized that he was her brother. The text talks about the difficulties with mentally floating between a peaceful past and the horror of war, especially when it becomes as personal as it did for this nurse. It reminds us that the purpose for this action was to “keep on having the kind of America my brother and I grew up in” and we are reminded to “Keep it that way until we come back!”. The ad proudly admits that their pre-war production has been replaced with the building of 2,000 h.p. Pratt & Whitney engines for Navy Vought Corsair fighters…making intricate Hamilton Standard propellers and readying production lines to build Sikorsky helicopters for the Army Air Force.
Source: September 1943 Good Housekeeping.
