Description
Black and white 4 3/4″ x 11″ ad for their Shredded Wheat cereal. There is a picture of a young boy at the breakfast table who looks like he has his mouth full and is trying to chew while his bowl has a single bale with a small hunk taken out of it. The headline warns you “Don’t trifle with ‘Faddy’ foods – kids need HONEST FOOD and here it is” with an arrow pointing to the young man’s bowl. The text claims that it is 100% whole wheat with bran and wheat germ added. They call it “The original Niagara Falls product”.
Source: September 1952 Good Housekeeping.
