Description
Full color 9 1/2″ x 13 1/2″ ad for their Shredded Wheat cereal. This was back in the day of the big ones, each box held “12 Large Biscuits” made from “100% Whole Wheat”. The headline claims that “They’ll hail this hearty breakfast of flavor-full whole wheat!” and shows a table with a big green bowl holding two of these biscuits covered with sliced bananas and surrounded with barely enough milk to make them chewable. The text contains some alternate methods of serving these items suggesting that you “whisk the biscuits quickly through hot salted water” before adding sugar and milk, or cream. They are claimed to be “Delicious, ready to serve…yet as nourishing as a hot cereal”.
Source: October 8, 1945 Life magazine.
