Description
Three color 6 1/2″ x 10″ ad for their Portable Radios and, while they have your attention, their Television Set. There is a picture of a lady in a two-piece bathing suit kneeling on the sand at the beach and, coming into view, is a male hand holding a Model 48L11 battery-only portable radio. The headline claims that it will give you “More radio pleasure for less money” and, after the description of the unit, mentions a price of $19.95. The ad mentions that the Model 58L11 unit for $29.95 is the same except it is able to be used on AC or Battery. In addition to the television set at the bottom of the page for $179.95 the ad shows with descriptions the Motorola Playmate Jr. for $39.95 and the Motorola Model 68L11 Dial-In-Handle unit for $49.95.
Source: June 1948 National Geographic.
