Description
Three color 6 1/2″ x 10″ ad for their Portable Radios plus a mention of their Television. The headline calls your attention to, what they are calling, “The first really new Portable Radios“. The largest picture shows a couple on a picnic with he being responsible for carrying the picnic basket and she is responsible for the Motorola Sporter portable radio. The text gives a general description of this unit and mentions the price of $49.95. Under the heading “America’s Favorite Personal Portables” are shown the Playmate Jr. for $39.95 and the Model 58L11 for $29.95. There is a mention of the Model 48L11 which is described as being the same as the Model 58L11 but battery operated only and, at the bottom of the page, is shown the Motorola Golden View television set with a price tag of $179.95.
Source: May 1948 National Geographic.
