Description
Black and white 9 3/4″ x 13 1/2″ ad that discusses the Mutual Of New York Life Insurance. This ad has a picture of a man who looks a little bit harried as he sits down with a room full of Turkeys and the ad headline has him saying “Life insurance? Can’t afford it! I’m supporting 5,000 turkeys!”. But then, the sub-heading says, “But a MONY man showed me how life insurance could help protect my family – with very little cash out of my own pocket”. It then has him saying, “‘See all these turkeys?; I told MONY man Joe Berwanger. ‘Every penny I have goes to feed and breed them. There’s no cash for life insurance’ But Joe was persistent. He pointed out that with most of my cash tied up, my family would be in trouble if anything happened to me. Then he worked out a program to protect both my family and my business. Under Joe’s program I have several life insurance policies. My hatchery business helps pay the premiums. Some of the insurance policies could provide funds for my wife and children if I’m not here. These funds would give my wife an income for raising the family. They would help her settle estate taxes. And other policies could help to pay any of the hatchery’s debts”. The ad continues on with more benefits and ways that the man saved money.
Source: November 24, 1967 Life magazine.
