Description
Full color 7 1/4″ x 10 1/4″ ad for their Tequila. The ad shows several Aztec signs and idols and includes four recipes for what you can do with Tequila, other than start fires. The ad headline introduces “Montezuma. The Tequila that was born to the Spirit of the Evening Star.”.
Source: May 1977 Playboy.