Description
Full color 10″ x 13 1/2″ ad that asks you to “Taste the delicious difference – only in new Montclair“. The ad has a drawing of a couple sitting closely under a green plant and the man has a lit cigarette. The ad says that “Only Montclair puts the menthol in the filter…where it cannot burn”. It then says that “Only Montclair filters in freshness, filters in flavor the whole smoke through”. It then says that “Only Montclair makes the last puff taste as fresh as the first puff. Taste and compare – you’ll smoke Montclair! Only Montclair“. I don’t really know a lot about cigarette smoking but some of those claims sound somewhat unbelievable.
Source: October 4, 1963 Life magazine.
