Description
Black and white 5 1/2″ x 14″ ad that is for Model Smoking Tobacco. This ad, next to a picture of a man sniffing from a can of Model Smoking Tobacco, it has the words, “What’s the matter with Merton? He’s all right!”. It then talks more about it in the four pictures below. In picture #1, we see the morning train ride with a group of men sitting together and it says that “Time was when the boys on the 8:14 wouldn’t even let Mert kibitz”. Then, in picture #2, we see Mert sitting alone, very despondent, and the text saying “So Mert just sat and smoked his pipe and wished he could be one of the gang. (Of course, since he was smoking MODEL, he didn’t feel too bad)”. In picture #3, at the area where tobacco was bought, “Then one day, as one of the boys was heading for the 5:27, he noticed Merton buying some tobacco. What struck him was the way Merton opened the pouch and sniffed and smiled as though he had answered the sixty-four dollar question”. Then, in picture #4, we see the current seating situation and “Hmmm. says the commuter. And soon he and the regulars decided that anyone smart enough to choose his tobacco by smell was worth cultivating. Now you ought to see the way the boys make room for Merton when the bridge game starts”. The claim at the bottom of the page says that “Maybe you don’t like bridge and wouldn’t play if they paid you. But if you want to make friends = make a date with MODEL. It has the rich, full-bodied aroma that comes from expert blending – the smooth, mellow taste that comes only from fine, carefully selected Burleys. Make a date with MODEL – and pal up with real, honest smoking pleasure”.
Source: December 17, 1945 Life magazine.
