Description
Full color 10″ x 13″ ad for the Mobiloil Special. The headline claimed that this oil “Flows freely – protects instantly…can preserve new-car performance twice as long!” and attempts to prove that by having a picture that shows a quart of this oil frozen in a block of ice yet is able to pour freely on a day where the surrounding scenery is totally covered with snow. The text talks about the many benefits of using this oil and claims that “it can double the life of your engine!”. It mentions the many ways that it will improve the running of your car and claims to be the “Best” for older cars.
Source: February 18, 1957 Life magazine.
