Description
Full color 9 3/4″ x 13 3/4″ ad for Mobiloil Special Oil. This ad has a drawing of a desert-scene where, in amongst the hills and the cactus, there sits a frying pan with a V-8 engine sitting in it and that along with the pieces of cactus nearby has smoke oozing off of it. There is a can of Mobiloil Special Oil sitting next to the engine that is very cool and comfortable in the head. The ad headline says that this is “Special protection in sizzling weather plus quiet power and performance you can feel at the wheel”. The ad text says that you can “Let the thermometer bubble and boil – you have nothing to worry about when your engine is protected with New Mobiloil Special. This amazing year-’round motor oil retains its ‘body’ – doesn’t thin out excessively – even in sizzling heat. It cuts wear so drastically – it can actually double your engine’s life. What’s more, New Mobiloil Special helps control engine knock, pre-ignition and spark plug fouling – thus, in effect, adds octanes to your gasoline. Your engine runs smoother and quieter – has more power – delivers better gas mileage, too. Try it – New Mobiloil Special – for the difference you can feel at the wheel“.
Source: July 9, 1956 Life magazine.
