Description
Black and white 9 3/4″ x 13 1/2″ ad for the Mimeograph Duplicator. The ad, over a drawing of a tree that is starting to grow from the ground, and surrounded by four acorns that have fallen from another tree, has the headline stating that it is the “Survival of the Fittest”. It then says that “Out of the many acorns, one digs into the ground and sprouts. It pushes aside the weaker seedlings…It alone grows into the mighty oak…We call it ‘Survival of the Fittest’ – the law of plants, animals, men – and products…”. It then goes on to say that “The Law of Nature is not much different from the Law of Business – the strong push out the weak; the good push out the bad; the true push out the false. In business, the strong produce, well made – the good dynamo, the true compass, the fine fountain pen – has what it takes to get along. – For the ‘Survival of the Fittest’ is the ‘Survival of Quality’. Quality isn’t a matter of size or cost. Quality is a matter of doing what’s supposed to be done, for as long as it’s supposed to be done, at the lowest possible cost to the person who wants it done. The product of quality, like the person of quality, you like to have around. The product of inferiority is something you ‘keep upstairs’ when company comes. Too many people look on quality as something only the rich can afford, when the opposite is true. The further your dollar has to go, the farther quality will stretch it. When you come down to it, only the person with money to throw away is in position to pay ‘too much for too little'”. This ad goes on with a sentence entitled “The Importance of Truth in Duplicating” which looks to be as interesting as the part that I copied.
Source: April 28, 1941 Life magazine.
