Description
Black and white 9 1/2″ x 13″ ad for their Multifort Superautomatic Watches. The ad has drawings of people using these watches while farming, doing construction work and swimming. The ad headline claims these watches are “The first name in Self-Winding watches…The last word in proved performance”. Shown in the ad is a picture of an unidentified Man’s and a Woman’s watch and the text says that the prices start at $49.75.
Source: May 22, 1950 Life magazine.
