Description
Full color 7 3/4″ x 10 3/4″ ad for their Beer and barbecuing Hot Dogs. The headline asks if you are “Putting on the Dog?” and has a small picture of a round grill that is covered with hot dogs in the process of being cooked. Beneath this is a larger picture of the picnic table with a red and white checked table cloth on it with one mug filled with Michelob, so many bottles of it that it goes out of the picture and a couple of loose chips. The ad gives “Special instructions for Putting On The Dog” which are to “Keep the charcoal hot…and the Michelob cold. So Put On The Dog. (And invite the neighbors.)”.
Source: October 1967 Playboy.
