Description
Mercury Monterey – Full color 10″ x 13″ ad that brags about the new rear window idea used by Mercury. The ad has a photo of a little girl in the back seat of a 1963 Mercury Monterey looking out the rear window and another of her on the outside looking into the pictured Dark Four-door. The ad headline says this ad will tell you “How a new window idea produced a beautiful new shape for cars” and then says that “Here is a roof with a reason. In fact, six reasons. It opens wide for breezeway ventilation. It is recessed, slants inward to stay clearer in rain or snow. When the sun shines hot, the roof shades rear-seat passengers. Rear-seat headroom is increased. So is visibility (no rear-window glare). The sixth reason is beauty. You ride under the most distinctive roof on any 1963 car”.
Source: October 26, 1962 & December 7, 1962 Life magazine.
