Description
Mercury Monterey – Full color 9 1/2″ x 13 1/2″ ad that calls this car a “Bright new beauty”. A Red Mercury Monterey is parked with a background of a beautiful nature scene with hills , ferns and narrow waterfalls. The ad claims that “,,,now, for the first time, all that famous Mercury value…extra room, economy, pep, and riding comfort,,,in the popular price range”. The text claims that this new model is bigger because “After all, Mercury knows that Americans are getting bigger, not smaller”. They give some dimensions for this car and mention the three models that Mercury was offering in 1961: Monterey, Meteor 800 and Meteor 500.
Source: February 24, 1961 Life magazine.
