Description
Mercury – Full color 9 3/4″ x 13 1/2″ ad has a large photo of a Yellow Mercury Convertible with the top down and five smaller photos of different Mercury models and discussion of various features. It shows the advantage of the “New 4-Barrel Passing Power”, how nice it is with the “New Ball-Joint Handling Ease”, what you get with the “All-New 161-Horsepower V-8”, that you will get “More Beauty For Your Money” and how nice it is to have the “Smooth, No-Shift Merc-O-Matic Drive” transmission. The ad headline tells you “How to cash in on Mercury‘s record growth and extra value”.
Source: July 5, 1954 Life magazine.
